Rainbows day after day

The field of Packaging is full of opportunities for creativity, innovations, problem solving and just sheer excitement. There is never a dull moment, just when you thought you have solved it all, there is another issue to be addressed. Infact Packaging is one area , where you can continuously define and redefine the boundaries thus making ones career a real enjoyable one.

Designing is like a canvas on which one can paint the way one wants , with ones own technique and with ones own imagination of colours. Off course, one has to work within the parameters of a brief, but here also one can challenge the limits , expand the scope and make a differentiation.

Just when you are ready with the design on the computer, you need to create the prototypes, which itself adds to another challenge to the exercise. The packaging needs to then run on the packers at the specified speeds and efficiencies. The packaging needs to provide the adequate shelf life and thus the specifications needs to be worked of the materials to be used. Very often what gives a good shelf life does not look very good or what meets all expectations is too expensive.

The interesting point is that the Packaging developer needs to answer all these questions and often this needs creative problem solving.

Thus there is so much of colour in ones life, there is so much to lose and so much to win, infact so much to look forward to. There will be Rainbows day after day !

It is an area where Passion can drive Innovation and results are tangible. The important point is passion and the continuous endeavour to take the Bar up. The vision to create Packaging strategies which offer challenges not only for you but also for people around you.