The Classic Error

In our effort to get ahead with projects and launch Brands for Consumers, we very often develop Packaging designs which become serious problems in Brand Marketing. One such being the ability to visualize the packaging design as adapted into the required sizes.
Very often the Brief from the Project initiator clearly defines the sizes that one proposes to launch, but at the same time as the project progresses the sizes keep changing or keep getting added or deleted. Thus there is a clear case to work out the sizes for the packaging being proposed to be launched for a Brand, much ahead in time and early in the day.
A Packaging designer should develop a design that clearly ensures that the recommended design looks right and adapts well suitably across the proposed sizes.
Very often a packaging structural shape looks well on a particular size but does not look so well on another. We need to ensure that our selection process in the development cycle ensures that we see through this error , rather than rush and regret later. Imagine a beautiful bottle that your packaging designer developed, looked so extraordinary in a particular size, but when a wide range of consumers see your Brand in different sizes, they do not get to see the beautiful Packaging that you had thought of or approved.
The same errors happen in the Label graphic designs, very attractive in one size but not so much in another. In fact ,very often not even adaptable in another size.
The choice is ours to be careful and ask questions on design adaptability while finalizing designs or become victims of this Classic error.
Yes, we will say we all know of it , so what is new ! The fact is we all know it but more often than not ignore it, or in our effort to push a particular design or project deliberately go ahead , saying we will deal with the issue of size adaptation at a later date. The irony is at some point of time, this decision becomes an issue to deal with and results in a whole lot of rework and project delays.