Inspiration + Perspiration

A lot of time and effort goes into getting your Packaging right and truly it pays at the end to see your Packaging playing the intended role. However somewhere there has to be some inspiration to put together a creative idea.
Often an inspiration leads to a concept , which leads to the idea and which ultimately leads to the creative outcome. So be it a simple pattern, a font, a motif, choice of colour , the feel or anything look for an inspiration which becomes the basis for your Packaging development.
This inspiration may come from anywhere, it could be nature, things around you, a movie you saw, a painting you admired, a piece of furniture you saw , could be anything. The inspiration needs to be worked upon, perhaps certain amount of research and sometimes detailed research.The research helps in building up the concept and ensures that there are no negatives attached to the object of inspiration. It also helps in building up valuable data on what kind of colours, what kind of structure, what kind of finish, what kind of embossing infact a whole lot of direction into the packaging development.
The most important thing that this inspiration does is, it lends credibility, makes the whole exercise more interesting and more meaningful. It gives the team working on the project a hook and adds liveliness to the teamwork.
This then ultimately gives a basis for the design presentation, helps in connecting with the target audience and something to remember by, even if the idea does not work or the project fails!
So let inspiration drive our packaging, perspiration could follow later on.