Give me Red !

The importance of red and the kind of role it has played in Packaging is amazing. Be it any product category, the colour Red has always been a key tool in the Packaging designers hand. One has often tried to answer as to what is in this colour , what emotions it evokes or why it works for so many Brands. There are theories and theories about the linkages of red to Power, the energy and the vibrancy that it brings into human emotions.

Somewhere the colour Red has had an immense role to play in all societies and continues to do so, thus establishing a place in the consumer mind space. It is perhaps this understanding and knowledge, that the packaging designers have used to the maximum advantage.

Red is perhaps not linked to any flavour e.g Orange, Yellow etc., it is so very neutral, thus has a very wide range of applications. A dash of Red on a simple design adds vibrancy to Packaging and instantaneously makes it eye catchy. Red adds intensity and richness, while still remaining mainstream, unlike colours like Black etc, which add intensity but also tend to make the Packaging niche. Red adds the contemporary tones to the Pack without turning it into Ultra premium. On the other hand, Red is timeless , it was fashionable earlier, now and would continue to be. Red blends beautifully with several colours while retaining its identity. No wonder lots and lots of designers have said 'Give me red '.

And so have lots and lots of Consumers, some of the largest and most successful Brands are packaged in red or have prominence of red. These Brands may have spun off lots of variants,but somewhere the mainline variant has continued to retain red.