One can see two key areas where the focus will need to be directed , one being the action and infact serious action to arrive at solutions on the environmental issues and secondly joining hands globally in a pioneering research. Can we find common grounds for research, wherein there is a lot more sharing and a lot more effort towards a common goal. If a substitute for a particular material is to be found, rather than having pockets of research, can we work together, as we all agree it is for the common goal, the planet Earth and for the humanity ultimately.
Today there is very little effort towards sharing and opening up, as there are competitive pressures and rightly so. We need to work out areas wherein we arrive at understandings wherein the outcome is shared for all those who could contribute. Sounds difficult and a pipe dream for competitors to do research and share for the common good, but think if we were not to do it now , when would we do, are we not losing time hand over fist !
Perhaps the biggest challenge for the Packaging in the coming decade is to drop the boundaries, build bridges, join resources and work at common goals. Can we dedicate the coming decade to cross country, cross company, cross products and cross Brands Packaging development.
The first step will obviously have to be, to firm up the areas that need to be worked upon, then the necessary prioritization and off-course the serious commitment.
The question that we need to answer is that can we fight the issues around packaging and its disastrous impact independently, or should we fight independently. If the concerns are global and the implications universal, then the effort has also got to be united and the commitment singular. Think ! is it so difficult and impossible.
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