Absolute Transparency

Glass as a material for Packaging has been and would continue to retain its popularity and significance. There is something in that absolute transparency that makes it suitable for certain product categories and the consumers just swear by it.

There are some key advantages that Glass as a material has to offer. Complete transparency and the ability to see the product, the controlled sparkle and the delicate feel, are some of the Consumer related advantages. The others being, the ability to recycle numerous times, the ability to give innumerable creative shapes, colours, textures and embossing effects and above all a very high level of product shelf life.

One can say that Glass is perhaps one of the finest materials that one could use for packaging and for some categories like fragrances and wines it is almost indispensable.

There is perhaps one quality that Glass offers which is related to the consumer behaviour directly. Consumers want to see what they pay for, it gives them a sense of satisfaction that they are inputting their money into the right product. Whether the product has a colour or is colourless seeing it is very satisfying. It is this particular consumer emotional benefit that glass provides which perhaps makes it so popular.

For packaging developers glass offers the opportunity to get a shape which is in sink with the Brand personality and thus for the creative experts it offers a lot of possibilities.

Besides the obvious disadvantage of breakage, glass is heavy and needs expensive investments in moulding etc. Sourcing glass is easy and the technology today is significantly advanced , primarily supplied as sheets in various thickness / caliper grades.

A lot of brands have tried to use alternative materials to glass but more often than not has limited applications. A suitably option which has sustainable propositions e.g recyclable and biodegradability are yet to be discovered.

And off course above all is the absolute transparency!