Read more Books !

It is amazing how over the years the value additions that have been happening on the Book covers have simply taken over several product categories. The Book covers have always been graphically trying to give a snap shot of what is the overall essence and the writers thought. However more recently the Vibrancy, the Embossing, Foil stamping and the UV ink treatments have been reaching mind boggling proportions.

Just like any consumer product the Book cover has to virtually scream from the Shelf, 'Pick me up' and for that the producers are trying out all the possibilities.

The improvements in the grades of paper and the availability of lot many options have opened up the opportunities even further in terms of the overall look and feel of the Graphics and the visual appeal.

So very clearly if one were to read more books, one would be getting a lot more ideas that could be borrowed onto packaging.

The one issue that clearly comes in our way is the cost, while a book with a high unit price could take on a lot of costs, a packaging may be constrained by the budgets and linked to the overall cost of the complete product. So keep reading........