Functional fencing- The Barbed wires

At any given moment Packaging has to work with several functions and departments, be it Technical, Engineering , Production, Purchasing, Legal, Brands, Vendors, Pre -Press Houses, Product development , the list is endless. This interfacing and managing through so many functions is the key to successful Packaging Management. Unfortunately the Fencing that each function or Department does around its territories with barbed wires causes so many projects to fail and not see the light of the day.
The ability and the competencies of a Packaging developer gets tested out in getting through these fences , take on board respective views and yet be able take an idea through. What you creatively come up with , the Production will say is not packable, what is finally packable, Purchasing will say , cannot be procured, what is Procurable, legal will say , has patent issues and what may not have Patent issues may be too ordinary and the Brands may say has no distinct competitive advantage.
In such a situation perhaps the best way is to get all the stake holders excited about your proposition and the overall advantage for the Brand and the company. Often generating this excitement may take a huge amount of time and can be very demotivating.However the other side is the tremendous sense of achievement and an immense satisfaction of doing a great job. Thus to continue generating this excitement , one needs to give the same feeling of achievement to the other functions. This often drops down the fences and solutions start coming forth with tremendous enthusiasm.
In the process of a packaging idea going through many functions, it may often end up looking very different and perhaps lose its connection to the initial concept. One could perhaps look at it positively and see the advantages of many brains adding to your idea. It is important to have ownership of your idea but being over possessive may pose even more difficulties in going through those fences.